Now maverick Richard Branson is here with Virgin Mobile. So the quite stodgy Tata Indicom is trying to cater to the needs of the youth. That's an interesting prospect. Going by Branson's track record, what it will offer to the youth remains to be seen!
So is this the beginning of the segmentation of the Indian mobile market? The BlackBerry already meets the needs of the busy executive. Virgin Mobile will go for the youth. But with affluence levels rising, there is a market for senior citizens too. A large chunk of the 60+ Indians today are quite well-to-do. Also with spare time on hand, they could be all set to download music and ringtones.
With children working in different parts of India and even abroad, these users will make long-distance calls too. So, are any operators looking to meet the needs of the senior citizens? That's a market ready for the picking.
However, a caveat. Obviously, the youth will use their phones for more years than their senior citizen counterparts. But then that is no reason to not focus on this market. Are operators listening?
3 comments:
Segmentation has always been there in the mobile market but it is probably going to be more prominent with the entry of Virgin. 60 per cent of India'a population comprises of youth and therefore the focus on that segment. I am sure there will be packages for the elderly cos every subscriber is going to matter from here on. -
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The youth market is big. No doubts on that. But, we will need to break the next 200 million subscribers into micro-segments. Once operators start doing that, we will be in a position to create niches.
Each niche will have its own needs. The new operators could start off by focussing on such markets from the beginning.
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