Thursday, February 22, 2007

New goalposts for BSNL

Now that the tamasha over Vodafone seems to have ebbed, the focus is on state-owned Bharat Sanchar Nigam Ltd (BSNL). Communications minister Dayanidhi Maran has drawn out a road map for BSNL. That includes:

* Double BSNL's turnover to $ 20 billion over the next three years
* Add 3 million mobile subscribers every month from Jan 2008 to December 2010
* Add 500,000 broadband connections every month from Jan 2008
* Develop PCOs as One-Stop centres
* Improve ARPUs through newer service streams

Obviously, the pressure will be on the new chairman of BSNL. That's because current chairman, AK Sinha will leave at the end of July 2007. While adding 3 million subscribers could just be possible considering that Bharti is already adding 1.75 million subscribers every month. Revenues will also increase. But what beats me is how will he ensure that ARPUs go up.

Let's see what else Maran sets as targets for BSNL.Or is it that by then, he would have merged BSNL and MTNL?

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